Twitter

Will the Real Twitterati Please Stand Up?

The fact of the matter is, we’re relatively far and few between, according to a study by Barracuda Networks. One day, we’re told Twitter is growing exponentially, the next, it’s a dying service that’s stalled out like your grandpa’s Studebaker. But does growth, or the lack thereof, actually translate into use?

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According to Barracuda Networks, the Internet security research company, Twitter looks to be an insider app, one that many people sign up for and Read More...

Twitter Location? Thanks, But No Thanks

Twitter announced yesterday that it would finally be adding location support and, while they certainly appear to be doing it right, we have to wonder about the new feature.

Twitter seems like it’s a bit late to the game on this one, even though we’ve all been talking of the “location-based wars” lately. We already have Gowalla, Foursquare, MyTown, BrightKite and more – do we really need Twitter too?

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First, we have to say that we’re Read More...

Five insights into the behaviors of social media users

We do a decent amount of social media coverage here at Ars, but not everything that happens with Facebook, Twitter, and the like is worth its own story. Sometimes, though, we happen across things that make us say “huh, that’s interesting.” It turns out there are a lot of things we thought we knew about social media users, but not all of them Read More...

Lady Gaga and Beyonce’s “Telephone” Premieres on Vevo [VIDEO]

Fresh off having the most popular music video in YouTube/Vevo’s history (“Bad Romance” with 140 million views and counting), Lady Gaga’s latest – “Telephone” – featuring Beyonce, has made its debut on the Web.

The video is choc-full-o Lady Gaga shock value, and at more than 9 minutes in length, could probably classify as a short film. Dating site PlentyOfFish somehow managed to get prominent placement (fast forward to 4:27 if you’d rather skip Read More...

What Do Social Media Marketers Know About Tech? SURVEY RESULTS

First, we’d like to thank all 596 survey respondents and the many Open Thread commenters who gave such interesting and valuable feedback in our recent post “Should Social Media Experts Be Required to Know Their Tech?“

Over the past couple days, we’ve been able to put together a decent picture and identify some knowledge gaps and points of confusion for many would-be social media experts. But first, let’s address why some of the RWW staff – Read More...

6 Thoughts About Location Madness

Location based social networks – are you over it already? It feels like location is all we ever hear about anymore, especially this week leading up to SXSW.

We’re excited about location too; see our enthusiastic write-ups What Twitter’s Geolocation API Makes Possible and The Era of Location as Platform Has Arrived. But it’s getting a little ridiculous. We offer below a few thoughts to consider about all this location madness.

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That Phrase: Read More...

12 iPhone Apps for Surviving Conference Season

Amybeth Hale is a Talent Attraction Manager with AT&T’s Interactive Staffing team. She uses social technology to help drive awareness of job opportunities as well as interact with candidates. Connect with her on Twitter at @researchgoddess.

As conference season is upon us (including SXSW, of course), I began thinking about all the things one might need to survive and stay connected with a busy schedule of travel and networking. Personally, I’m headed to San Diego Read More...

Chasing Real-Time Raindrops in an Ocean of Content

The Web is huge. And growing. Faster everyday. It’s almost like an ocean where there’s no evaporation (the data on the Web stays there virtually forever), but yet, it’s always raining in it. The rain is the new content that’s added into the ocean.

Every tweet is a drop, every blog post is a drop, every check-in is a drop that falls into the ocean. This ocean is almost constantly under a tropical storm in some Read More...

Share Your Latest Purchases With Scordit

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.

Name: Scordit

Quick Pitch: A social site where you share the stuff you’ve bought or want to get, and win prizes by doing it!

Genius Idea: It’s nice to share your new purchases or “scores” Read More...

The Truth About the Average Twitter User [STATS]

A new study from security firm Barracuda Labs provides some interesting insights into the state of the Twitterverse. Unfortunately for the microblogging startup, the stats say that most of its users aren’t very active.

The study looked at around 19 million Twitter accounts (PDF) in order to figure out how people are using Twitter. It started with one assumption: an active or “True” Twitter user has at least 10 followers, follows at least Read More...

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