Steven

A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend.

Specifically, the study by Chadwick Martin Bailey and iModerate Research Technologies found that consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook. Read More...

When we talk about file-sharing, there’s a whole spectrum of issues that usually get mixed up or treated as one when they’re really very different things.

Is it OK to borrow an audio CD I just bought? Is it OK to play it to some friends at a party? Can I convert it into MP3 files or make a copy? Is it fine if I put it in a shared folder of a P2P application Read More...

If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer.

So when Heineken staged a fake classical music concert at the same time as a crucial Real Madrid vs. AC Milan game on October 21, there was no chance that any real soccer fan would be there…except if their girlfriends, professors and bosses convinced them (by any means necessary) to Read More...

A new report from mobile analytics firm Flurry reveals some interesting numbers about Google’s first attempt to sell their own custom branded Android device, an HTC-built phone called the Nexus One. It’s a flop. After 74 days, the same amount of time it took the original iPhone to sell its first million units, the Nexus One sold only 135,000.

But before you read too much into these numbers, thinking that it has any meaning with Read More...

The Wall Street Journal and National Public Radio (NPR) will be launching custom-built iPad-only websites next month when the new Apple slate computer known as the iPad is made available for sale. Both sites will automatically detect when web surfers arrive via an iPad device and will then show those visitors a special version of the site, customized exclusively for the iPad. How exactly will these sites compare to the web pages regular site visitors Read More...