Steven Sinofsky To Head Microsoft’s Windows Division

Microsoft’s Windows Division has a new leader. Steven Sinofsky, a 20-year veteran at the software giant, will take on his new role as president of the division this week, the company announced Thursday.

Sinofsky, known for directing the Windows and Windows Live engineering teams at the Redmond, Wash.-based company, will lead both the engineering and marketing of Windows, Internet Explorer, and Windows Live.

The executive previously oversaw the development of Microsoft Office’s system of programs, servers and services. He was responsible for the development of Microsoft Office 2007, Microsoft Office 2003, Microsoft Office XP, and Microsoft Office 2000.

Microsoft CEO Steve Ballmer also credits Sinofsky with getting Windows 7 ready for its expected Oct. 22 shipping date.

“Steven Sinofsky has demonstrated the ability to lead large teams that deliver great products,” Ballmer said in an e-mail to Microsoft employees. “With this transition, we want to ensure we are setting up the next release and continue the market leadership and momentum that we have with Windows today.”

Getting It Right

Sinofsky’s new role is no doubt recognition for getting Windows 7 on the right track after its predecessor, Windows Vista, received poor feedback from users and became the butt of rival Apple’s jokes in TV commercials.

“Windows 7 is receiving terrific feedback from customers, partners, analysts alike, and the entire Windows team has done a great job,” Ballmer wrote in the e-mail.

Along with positive reviews about Windows 7’s functionality, Microsoft is also getting high marks for its recent promotional discounts for the operating system. Leading up to its October launch date, Microsoft has announced discounts, including for pre-orders from retailers, including Best Buy, Amazon.com and the Microsoft Store.

The company is also offering upgrades. Consumers who buy a PC from a participating OEM or retailer with Windows Vista Home Premium, Business or Ultimate installed will get an upgrade…